How to hire an SEO expert 2018

In this blog post, we will explain how to hire an SEO expert 2018. There are a lot of things you need to think about and evaluate before going out there to hire an SEO expert in 2018.

Google Webmaster Guidelines

First of all, you need to seek out an SEO expert that follows the Google Webmaster Guidelines. Not following the guidelines or attempting to cheat the system can lead to your website getting penalized. This can be very detrimental to your business as it can take a long time to recover from search engine penalties. That is why you should avoid any self-proclaimed SEO expert that claims to know a secret strategy for getting your site ranked quickly.

Work with an SEO expert that also understands the business side

If you would like to hire an SEO Expert 2018, you need to look for an SEO specialist that understands the business and marketing side. Search Engine Optimization is very technical but you need somebody that understands how to help you convert the traffic you get into leads and sales. You want an SEO expert that knows how it fits into your overall online marketing strategy. An SEO Specialist should custom tailor its services to you as every business is different.

SEO is a long-term strategy

It can take anywhere from 4 to 12 months to start seeing results from SEO and it is an ongoing process, which was confirmed in an article published by Forbes. You have to be patient. Your SEO Agency should keep you updated on your rankings by giving you access to a Client SEO Dashboard or by sending you ranking reports. It is also important to mention that an SEO’s potential is only as high as the quality of your business or website. An SEO expert will simply put your business in the position to maximize the value you already bring to the table.

The work of an SEO Expert 2018

Some of the things that an SEO expert will work on include keyword research, competition analysis, website audits (to check for proper optimization), content creation, design/development work, link building and making sense of analytics. If your SEO Agency knows what they are doing, they will first do research and then start with building the on-page and off page SEO strategy. Because this is a long-term project, you want to work with an SEO expert 2018 that works closely with you and provides regular updates on the progress of your campaign.

We hope this article ‘How to hire an SEO Expert 2018’ was valuable for you.

If you are considering Maison Tulip as your SEO Agency, please book a strategy session or contact us if you have any questions.